Another strange thing is that Kodak is planning to sell Funtime only in off-peak seasons. Please choose the access option you need: Sorry, but only registered users have full access. Is no point to change products that already are evaluated as a standard in industry, instead they could improve them. As opposed to increasing sales, reduction in price might lead to loss of value of a product.

This was viewed in different ways as it could also lead to loss in customer loyalty. This paper examines the various aspects of factors affecting consumer decision that are significant in the case study. We use cookies to give you the best experience possible. Funtime was to be offered during off peak season, months starting April and months starting September. Kodak in this case uses the Funtime strategy. Identifying the market share drivers relevant to Eastman Kodak Co.: The fact that the top six films sampled got almost the same quality scores could mean they are of nearly the same quality.

Choose a Membership Plan. You can get this essay on your email. This can help in increasing the customer lifetime value.

The better the insight more are ffilm chances of connecting with the potential customers. S market, it is clear that even with a high market share there is still much to be done in maintaining this status.

case study eastman kodak company funtime film

You can order Eastman Kodak Co.: As much as Kodak still possesses the largest market share in the world, it has not come without challenges of competition. By creating superior customer value, the organization can create highly satisfied customers who stay loyal and buy more.

case study eastman kodak company funtime film

According to satisfaction obtained by a customer, there is likely to be repeat purchase and consequently brand loyalty. All Materials are Cataloged Well. Every company should be able to filn and analyze the possibility of a marketing idea bringing forth positive results.


Eastman Kodak: Funtime Film by Tí Con on Prezi

Kodak faced the biggest competition for dominance when Fuji went into Kodak territory in The case presents Kodak’s proposal to launch a new economy brand of film to combat these rivals. At the moment Kodak still have strong companj and when consumers are choosing a film brand most often in their minds are coming Kodak.

The main problem is that Kodak is not able to attract consumers which are switching to other brands as Fuji with existing strategy. Please choose the access option you need: There is need to understand that all customers are not the same both financially and in term of their tastes and preferences.

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Eastman Kodak Company: Funtime Films – words | Study Guides and Book Summaries

Whenever a new product emerges, there is a tendency of people wanting to test it and compare it with what they have been using. Top six brands scored 92 — 95 out of with Polaroid High definition taking the lead. Previously, Kodak had attempted to win market share back by introducing super premium brand Ektar.

Send your data or let easmtan do the research. That could contribute even bigger decrease of stud value what would be absolutely unwelcome in this situation. Kodak is in the dominant market player in U.

Eastman Kodak Co.: Funtime Film Marketing Strategy Analysis & Solution

We’ll occasionally send you account related and promo emails. Choose an optimal rate and be sure to get the unlimited number of samples immediately without having to wait in the waiting list Choose a Membership Plan. This is especially so when the product comes with a lot of advertising to describe its benefits and features.


case study eastman kodak company funtime film

Therefore I would suggest changing the way how to attract consumers thru campaigns instead of oodak. Sorry, but only registered users have full access.

Funtime Film products various on factors such as — Maturity of the market. Customer lifetime value is compay value of the entire stream of purchases that the customer would make over a lifetime of patronage.

Every customer has different needs and will only purchase products that bring in maximum utility at the least possible cost.

Eastman Kodak Co.: Funtime Film

We are really sorry but we cannot send the sample immediately. Or if you need this sample for free, we can send it to you via email. The price of product in general is low and the time spent on choice of brand also is quite small what means that mostly consumers are making purchase based on their thoughts what are good and fiom not taking to account also the price of product.