E-CHOUPAL CASE STUDY ANALYSIS

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. How do we know when we achieve our goals? Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. ITC also uses e-Choupal as a medium to advertise consumer products. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. The e-Choupals are operated by a sanchalak operator , who also doubles up as an ITC salesman. ITC gains as intermediaries are removed, and transportation costs decrease.

The e-Choupals are operated by a sanchalak operator , who also doubles up as an ITC salesman. Farmers using e-Choupal on an average receive 2. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. How do we know it is effective? ITC also uses e-Choupal as a medium to advertise consumer products. Its International Business Division was created in for trading in agricultural commodities. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

  TYRAS ESSAY FRIDAY NIGHT LIGHTS

The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. Copyright The DeSai Group.

e-choupal case study analysis

How do we know when we achieve our goals? How do we know it is effective? It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on s-choupal farming techniques.

(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

They also handle the physical transportation of the goods and earn a commission on it. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

e-choupal case study analysis

Privacy Policy Designed by Smitinfotech. The e-Choupals are operated by a sanchalak anqlysiswho also doubles up as an ITC salesman. Farmers using e-Choupal on an average receive 2.

  DEEPAVALI PANDUGA ESSAY IN TELUGU

Case Studies

ITC gains as intermediaries are removed, and transportation costs decrease. Why is it Innovative.

e-choupal case study analysis

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. This can be exchanged for other ITC products. Web-enabled real time data on crop prices provide the farmer with the market stjdy for their produce. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours.

Case Studies – ITC eChoupal

Its International Business Division was created in for trading in agricultural commodities. By providing information studh weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.

Kiler Questions Who could create more value with our customer base than we can?

ITC also uses e-Choupal as a medium to advertise consumer products.