EKTRON CASE STUDY

Recognizing the need to modernize its content delivery, Ektron was attracted to the topic-based approach and single-source publishing of the MadCap Flare content authoring tool. With our powerful personalization manager, you can tailor content for your visitors and present contextualized information that is relevant to their demographics, purchase history, interests and the ways in which they interact with your content. Having built a strong brand around state-of-the-art software for the Web, Ektron relies on MadCap Flare and MadCap Analyzer to deliver best-in-class product Help and documentation in print, on the Web, and on mobile devices. Recommended Books A shortlist of books written by industry experts. Create, Manage, Review and Translate. Rawlings May 18,

The combination of an excruciatingly simple user interface for crafting experiences and powerful tools for marketing your content, business users are empowered for speedy, targeted execution. No clutter, no confusion. Once new product versions move into production, the Ektron technical communications team uses the conditional text to update its print, Web and mobile Help. Learn More View Pricing. This website uses cookies. Certain MadCap Software technologies included in the software are protected by the following U.

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MadCap Software is committed to providing exceptional customer support to each and every customer. Because Flare separates content from style and provides functionality for customizing the look and feel, Ektron was able wktron replicate its corporate website look with its HTML5 and mobile Help. Functionality to boost sales You can sell across different markets and brands with a single catalog to maximize earning from cross merchandising.

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ektron case study

The combination of an excruciatingly simple user interface for crafting experiences and powerful tools for marketing your content, business users are empowered for speedy, targeted execution. With our powerful personalization manager, you can tailor content for your visitors and present contextualized information that is relevant to their demographics, purchase history, interests and the ways in which they interact with your content.

Not only did this constrict the way information could be presented, it was also out of synch with the way Ektron’s customers wanted to obtain information. Recognizing the need to modernize its content delivery, Ektron was attracted to the topic-based approach and single-source publishing of the MadCap Flare content authoring tool. Madcap insider newsletter Sign Up. Some 3, customers and 12, public-facing websites use its software, and Gartner Inc.

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Revamping Web Content Management System of a Self-Publishing Tycoon

Sign up for the MadCap Insider Newsletter Vase free resources, product updates, live webinars, event information, promotional offers and more delivered to your inbox every month. Outmoded Book Paradigm In the past, Ektron relied on a well-known documentation tool that used a book and chapter paradigm.

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ektron case study

Wondering how your existing investment can be leveraged? MadCap Lingo Translation and Localization. At the same time, this additional content is just a click away, making it stuvy to access at any time. Additionally, Ektron takes advantage of MadCap Analyzer, which provides insights into the structure of Flare-based content. Design-ready templates for print, online, desktop and mobile content.

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ektron case study

Nashua, New Hampshire http: Free Trials Contact Us. Hand-in-hand with streamlining its content delivery, Ektron also has focused on enhancing the user’s experience with its documentation. Stay Up to Date. Forums Get product-specific tips, insights and more studg peer-to-peer support.

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Recently, Ektron has taken advantage of Flare’s ability to generate QR codes. The experiences that you create will also become smarter over time, as the system learns sfudy your visitors and decides which content to surface more often. Ektron also has exploited Flare’s drop-down caee to group discrete information subjects into parent topics that are compressed in an accordion fashion. No clutter, no confusion. In the past, Ektron relied on a well-known documentation tool that used a book and chapter paradigm.

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