Given the scale of expansion and different geographies the company is planning to expand into, Groupon needs to put more money in technology to integrate the processes across the board. The customer network that Groupon has promoted is proving less and less effective. Secondly it is more costly for Groupon to serve the rural customers than urban customers given the vast distances and lack of infrastructure. Groupon Collective can use the emerging trend to start small before scaling up after initial success of a new product. It also solves the long list problem where organizations ends up making a long list but none of the factors deemed too critical.

The easiest objective for which SWOT analysis can be used by Groupon is for setting strategic goals, defining key objective areas and desired results. We make the greatest data maps. The brandguide table above concludes the Groupon SWOT analysis along with its marketing and brand parameters. Strong distribution network — Over the years Groupon has built a reliable distribution network that can reach majority of its potential market. This brand portfolio can be extremely useful if the organization wants to expand into new product categories.

Threats Groupon Facing – External Strategic Factors Intense competition — Stable profitability has increased the number of players in the industry over last two years which has put downward pressure on not only profitability but also on overall sales.

groupon case study swot

What is SWOT analysis? Case Study Overview The collective buying industry has grown by leaps and bounds over the past several years, and Groupon stands out as a major player that has revolutionized this market. Highly successful at Go To Market strategies for its products.

groupon case study swot

It also solves the long list problem where organizations ends studh making a long list but none of the factors deemed too critical. It will provide Groupon an opportunity to penetrate entry level market with a no-frill offering. Given the large customer base, Groupon can’t respond quickly to the needs of the niche markets that disruptors are focusing on.


The companies are not associated with MBASkool in any groupoon. SWOT analysis is a strategic planning tool that can be used by Groupon managers to do a situational analysis of the company. Secondly it is more costly for Groupon to serve the rural customers than urban customers given the vast distances and lack awot infrastructure. SWOT does not show how to achieve a competitive advantage, so it must not be an end in itself.

Solved : Groupon SWOT Analysis / Matrix

ChandlerStrategy and Structure Cambridge, Mass.: Strategy is about making ztudy and weakness are the areas where a company can improve using SWOT analysis and build on its competitive advantage and strategic positioning. Nearly 50 million active customers with strong revenues 4.

It has also helped the organization to diversify revenue streams. The new taxation policy can significantly impact the way of doing business and can open new opportunity for established players such as Groupon to increase its profitability.

To overcome these challenges companyname needs to build a platform model that can integrate suppliers, vendors and end users. Williamson, Markets and Hierarchies New York: This can provide Groupon Collective an opportunity to increase the customer base. Weaknesses of Groupon can either be absence of strengths or resources of capabilities that are required but at present the organization doesn’t have.

The brand names and other brand information used in the BrandGuide section are properties of their respective companies.


Groupon SWOT Analysis | Competitors & USP | BrandGuide | MBA

Legal procedures csae become expensive and long drawn process. Clearly defining the objectives of the SWOT analysis. Decision makers should define the appropriate scope for the analysis. Managers have to be certain if the weakness is present because of lack of strategic planning or as a result of strategic choice.

groupon case study swot

This can impact the long term growth of Groupon Not highly successful at integrating firms with different work culture. What SWOT analysis explains? It can happen to Groupon Collective in the Customers, Entrepreneurship, Growth strategy at the present moment.


Decision makers in the case study Groupon can also use SWOT analysis to understand how key strengths can be extended either to adjacent areas or new industries all together.

Free Press, A. This can lead to higher profits in the short run for Groupon but reducing margins over the long run as young people are less brand loyal and more open to experimentation.


It has put acse competitive pressures on players such as Groupon. The demand of the highly profitable products is seasonal in nature and any unlikely event during the peak season may impact the profitability of the company in short to medium term. Browse marketing analysis of more brands and companies similar to Groupon. MIT Press, O.