IIPM then closed all its branches save for a research and training institute in Delhi. It will also be seen in the study whether a proper positioning will push the sales up for the company. If Yes, Which companies bike? India has always lacked in terms of Distribution Network. Archived copy as title EngvarB from May Use dmy dates from April Articles containing potentially dated statements from All articles containing potentially dated statements Articles containing potentially dated statements from January Delhi articles missing geocoordinate data All articles needing coordinates.

It will operate only as a research and training institute in Delhi. When asked about how the product performance was on the basis of styling, pricing, mileage and handling it had a very good response in terms of styling which got a very good response because of the looks of the bikes which Yamaha has been able to develop in the Indian Market like the FZ16 and R Web18 Software Services Limited. What is your brand positioning strategy? A one-year postgraduate course is available for working executives with at least two years of past work experience. Views Read Edit View history. But like all other bikes launched by the company this bike has been able to pep up the sales of the company.

What is your brand positioning strategy? This segment has been the worst hit because of the thezis of credit being available due to the Global Slowdown. Retrieved 26 August Other sources were mainly from website of Yamaha Motors. These include undergraduate programs in planning and entrepreneurship lasting three years and postgraduate programs in the same subject lasting two years.

iipm thesis synopsis

The Indian consumers have a very positive feedback of the bike because of the perception it has about the previous model of CBZ which was a big hit. The Indian Institute of Planning and Management. The company has positioned their new products for the youth of the country where it shows sporty, stylish, speed and adventurous when spoken about the bike.


Indian Institute of Planning and Management

It is evident from analysis that the Indian Consumers are the one who fall under the category of wait and watch. It is performed at the structural, financial and marketing fronts. This thesis will also show the progress the company has made because of its prime focus on the thesid positioning of its product. This page was last edited on 16 Mayat IIPM – Best only in claims? The dealers are the most important source for Yamaha Motors as a matter of fact it would be the same for every company.

It uses the same tumble flow technology as the Honda Unicorn and Hero Honda CBZ Extreme which would reduce emissions iim fuel consumption in the bikes.

Indian Institute of Planning and Management – Wikipedia

The company aimed at targeting the youth with the first product being the gladiator it would provide a new syonpsis lifestyle and make it a cool brand for youngster. As mentioned earlier the sales of bikes slowdown in this month. Then in it launched an upgrade which was with alloy wheels and it had its rear shock absorber had gas-filled Nitrox absorber. It plans to add a facility at its current manufacturing plant in Surajpur, Uttar Pradesh the other plant is in Syno;sis and together they produce about 4 lakh units per year.

Retrieved 5 May Anurag Sharma for his contribution with regards to the Thesis. It could adapt to different strategies depending on what strategies would suit the path they have in mind. The company has already invested Rs.

Retrieved 2 December TVS plans to launch the Apache RTR menace which will be launched iipm the foundation of the previous Apache but more advanced and would be producing 18bhp of power. They other edge that it has is in the premium segment it is the cheapest in its category so TVS aynopsis an advantage over the other premium bikes that are in the Indian roads. The R series gives special features like 1 A wide frontal space that protects the rider if it falls during an accident 2 An easy to ride seating area that gives riders the freedom of movement and allows them to steer effectively and without too much effort on handling.


(DOC) THESIS REPORT | Abhisek Panda –

They have given the slightest of details to the aerodynamics and thrsis balance of the bike, its comfort and handling made easy for the rider, the body and then the engine power leading to unprecedented torque. The low penetration of two-wheelers in the country 31 two-wheelers per citizens leaves immense scope for the growth of the market.

iipm thesis synopsis

Dissertation synopsis sample Carpinteria Rural Friedrich. Archived from the original on 6 March With all this iipm mind thewis have to see that it has done well but not to the mark of the other competitor bikes in this segment. People were invited via SMS just a couple of hours before the concert began. What is your new promotion strategy? India Yamaha Motors need to build on this advantage to compete in the market.

iipm thesis synopsis

Yamaha Bikes have maintained their sales momentum in spite of the shortage of auto loans and reluctance of banks to extend loans to prospective buyers.

Archived from the original pdf on 15 September