ITC E CHOUPAL CASE STUDY SOLUTION

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. How do we know when we achieve our goals? Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. Why is it Innovative. How do we know it is effective?

Why is it Innovative. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. Farmers using e-Choupal on an average receive 2. Copyright The DeSai Group. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. They also handle the physical transportation of the goods and earn a commission on it. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC studyy an effective marketing vehicle. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.

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ITC gains as intermediaries are removed, and transportation costs decrease. Farmers using e-Choupal on an average receive 2.

itc e choupal case study solution

Why is it Innovative. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. Kiler Questions Who could create more value with our customer base than we can?

It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for chokpal transactions.

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.

Case Studies

By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. Privacy Policy Designed by Smitinfotech. How do we know when we achieve our goals? How do we know it is effective?

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Copyright The DeSai Group.

Case Studies – ITC eChoupal

This can be exchanged for other ITC products. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

itc e choupal case study solution

What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman.

The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.

Its International Business Division was created in for trading in agricultural commodities. ITC also uses e-Choupal as a medium to advertise consumer products.