Business focus and functions. Zespri Group limited is currently in their maturity stage. Zespri has proprietary rights for the Gold variety, which allows them to produce gold kiwifruit in other countries. Unfortunately, the kiwifruit is not inimitable. Weather obviously plays a crucial role in production but the main factor in question is the sustainability of the production land.

Growers were issued shares in the company based on their individual production and as their total output directly correlates with their standard of living. The joint approach taken by Xelocity and Zespri analysts helped to position the solution in such a way that the benefits were easily attainable within the SCE project. ANZ Case study 3: However, integrating with the recently signed off business process architecture BPA was not necessarily considered part of the initial SCE project scope. Rivalry in this industry is quite high due to the niche market making up only a small portion on supermarket shelves.

Zespri Case Analysis Essay

Reinhardt and Emer Moloney. Sorry, but copying text is forbidden on this website! Hi there, would you like to get such a paper? Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected with patents. Since kiwifruit is a niche market, buyer power is very high. Finance General Management Marketing. The primary activities that Zespri has are outbound logistics, sutdy, and services.

AlvarezForest L. Since buyer power is high for this niche fruit satisfying the consumer is the top priority to obtaining profitability.

zespri case study solution

Services are another very important primary activity that adds value through customer support. Firstly, Zespri and its competitors solutiion market themselves with a differentiation strategy.


Zespri Case Study BPS by Nishant Bhatia on Prezi

Initially the business was in two parts with offices based in Auckland and Tauranga. Finance Globalization Health Care.

In order to be successful in the kiwifruit industry there are many areas that must be addressed. At the same time it was crucial to keep focused on the success of the SCE project outcomes. And indeed, as csae by Nigeria’s status as a net food importer despite having 80 million hectares of potential agricultural land, the challenges are considerable.

All of these traits that Zespri has are exploitable and will remain exploitable in the future. The main primary activities of Zespri include outbound logistics, marketing, and services, and the main support activities include technology development and company infrastructure.

zespri case study solution

Yet, Nigeria has all the natural blessings to be an agricultural powerhouse competitive on an international scale. Zespri zzespri approximately people including 57 in Europe and 40 eolution Asia. As a result, they have a relatively sustainable competitive advantage from their high-quality product offerings and rare variations of kiwifruit. Innovation in the industry regarding the growing of the fruit is more or less minimal with the exception of purchasing new field equipment.

In early the kiwifruit market was expected to bounce back from the vine killing disease PSA and benefit from global growth. Quality management is very important since Zespri markets a differential strategy to its consumers on being top quality, this is done by allowing two way communication with growers and retailers. Cite View Details Educators. The organisation provides a united grower-owned platform to deliver quality New Zealand-grown kiwifruit to sooution world.

By valuing and investing greatly in these support activities Zespri will continue to grow. As an established kiwifruit produce company with unique product assortment, sales will not decline from a decreased scale of operations.


A number of legal bodies govern the success of Zespri which sets it apart from other industry competitors. Zespri effects the industry the most in an economic sense in that they are the price setters of the industry providing a price umbrella for the fruit thus stimulating the demand that ultimately grows the economy.

Cwse the past 10 years, New Zealand sales volumes have almost doubled, from 52 million to million trays. ssolution

Luckily Zespri is aware of this and is able to manage it effectively by ensuring growers use best technology and growing practices as well as investing in research in health and nutrition. Existing Zespri business processes had been documented in various formats, so the first stage was to move them to the common repository and link them into the overall BPA framework. Weather obviously plays a crucial role in production but the main factor in question is the sustainability of the production land.

It also presents an inspiring story of determined entrepreneurs succeeding against tough odds. Competition continues to studyy for the kiwifruit industry making it increasingly difficult to gain shelf space in grocery stores.

These activities will continue to create value to Zespri into the foreseeable future due to the approach this successful company has taken.